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The Resource Breakthrough branding : positioning your library to survive and thrive, Suzanne Walters and Kent Jackson

Breakthrough branding : positioning your library to survive and thrive, Suzanne Walters and Kent Jackson

Label
Breakthrough branding : positioning your library to survive and thrive
Title
Breakthrough branding
Title remainder
positioning your library to survive and thrive
Statement of responsibility
Suzanne Walters and Kent Jackson
Creator
Contributor
Subject
Language
eng
Summary
Libraries are enterprises that require an inherently complex approach to marketing. The authors encourage you to look at library marketing through a combination of branding, positioning, and promotion
Cataloging source
DLC
http://library.link/vocab/creatorName
Walters, Suzanne
Dewey number
021.7
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1945-
http://library.link/vocab/relatedWorkOrContributorName
Jackson, Kent
http://library.link/vocab/subjectName
  • Libraries
  • Branding (Marketing)
  • Branding (Marketing)
  • Libraries
Label
Breakthrough branding : positioning your library to survive and thrive, Suzanne Walters and Kent Jackson
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
What is a brand? -- Assessing your library brand -- Developing your library brand -- Defining a positioning strategy: Why is it important to your library? -- Understanding segmentation: Selecting your target markets -- Crafting a desired positioning strategy: Achieving a distinctive difference -- Positioning and marketing strategies: Introduction to positioning and the marketing mix -- Promoting your brand -- Advocating for libraries
Control code
ocn830667989
Dimensions
28 cm
Extent
xxii, 191 pages
Isbn
9781555707668
Isbn Type
(paperback : alk. paper)
Lccn
2013005134
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)830667989
Label
Breakthrough branding : positioning your library to survive and thrive, Suzanne Walters and Kent Jackson
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
What is a brand? -- Assessing your library brand -- Developing your library brand -- Defining a positioning strategy: Why is it important to your library? -- Understanding segmentation: Selecting your target markets -- Crafting a desired positioning strategy: Achieving a distinctive difference -- Positioning and marketing strategies: Introduction to positioning and the marketing mix -- Promoting your brand -- Advocating for libraries
Control code
ocn830667989
Dimensions
28 cm
Extent
xxii, 191 pages
Isbn
9781555707668
Isbn Type
(paperback : alk. paper)
Lccn
2013005134
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)830667989

Library Locations

    • Mid-York Library SystemBorrow it
      1600 Lincoln Avenue, Utica, NY, 13502, US
      43.0941271 -75.2571873
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