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The Resource Crash course in marketing for libraries, Susan W. Alman and Sara Gillespie Swanson

Crash course in marketing for libraries, Susan W. Alman and Sara Gillespie Swanson

Label
Crash course in marketing for libraries
Title
Crash course in marketing for libraries
Statement of responsibility
Susan W. Alman and Sara Gillespie Swanson
Title variation
Marketing for libraries
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Alman, Susan Webreck
Dewey number
021.7
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Swanson, Sara Gillespie
Series statement
Crash course series
http://library.link/vocab/subjectName
  • Libraries
  • Libraries
  • Libraries
  • Libraries
Label
Crash course in marketing for libraries, Susan W. Alman and Sara Gillespie Swanson
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Using social media to market the library -- Fund-raising -- Appendix A. Glossary -- Appendix B. Boilerplate example -- Appendix C. Nominal group technique -- Appendix D. John Cotton Dana Library Public Relations Awards -- Appendix E. Sample marketing plans -- Appendix F. Sample promotional materials -- Appendix G. Sample annual appeal -- Appendix H. Sample annual reports -- Appendix I. Sample newsletters -- Appendix J. Sample friends of the library newsletters -- Appendix K. Sample press release
Control code
ocn890462577
Dimensions
29 cm.
Edition
Second edition.
Extent
viii, 203 pages
Isbn
9781610698702
Lccn
2014026782
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)890462577
Label
Crash course in marketing for libraries, Susan W. Alman and Sara Gillespie Swanson
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Using social media to market the library -- Fund-raising -- Appendix A. Glossary -- Appendix B. Boilerplate example -- Appendix C. Nominal group technique -- Appendix D. John Cotton Dana Library Public Relations Awards -- Appendix E. Sample marketing plans -- Appendix F. Sample promotional materials -- Appendix G. Sample annual appeal -- Appendix H. Sample annual reports -- Appendix I. Sample newsletters -- Appendix J. Sample friends of the library newsletters -- Appendix K. Sample press release
Control code
ocn890462577
Dimensions
29 cm.
Edition
Second edition.
Extent
viii, 203 pages
Isbn
9781610698702
Lccn
2014026782
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)890462577

Library Locations

    • Mid-York Library SystemBorrow it
      1600 Lincoln Avenue, Utica, NY, 13502, US
      43.0941271 -75.2571873
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