Coverart for item
The Resource Library marketing basics, Mark Aaron Polger

Library marketing basics, Mark Aaron Polger

Label
Library marketing basics
Title
Library marketing basics
Statement of responsibility
Mark Aaron Polger
Creator
Author
Subject
Language
eng
Summary
Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword
Cataloging source
DLC
http://library.link/vocab/creatorName
Polger, Mark Aaron
Dewey number
021.7
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Libraries
  • Libraries
Label
Library marketing basics, Mark Aaron Polger
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library
Control code
on1064721168
Dimensions
24 cm
Extent
xvi, 315 pages
Isbn
9781442239630
Lccn
2018049996
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1064721168
Label
Library marketing basics, Mark Aaron Polger
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library
Control code
on1064721168
Dimensions
24 cm
Extent
xvi, 315 pages
Isbn
9781442239630
Lccn
2018049996
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1064721168

Library Locations

    • Mid-York Library SystemBorrow it
      1600 Lincoln Avenue, Utica, NY, 13502, US
      43.0941271 -75.2571873
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