Coverart for item
The Resource The librarian's nitty-gritty guide to content marketing, Laura Solomon

The librarian's nitty-gritty guide to content marketing, Laura Solomon

Label
The librarian's nitty-gritty guide to content marketing
Title
The librarian's nitty-gritty guide to content marketing
Statement of responsibility
Laura Solomon
Title variation
Content marketing
Creator
Author
Subject
Language
eng
Summary
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers" --
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Solomon, Laura
Dewey number
021.7
Illustrations
illustrations
Index
index present
Language note
Text in English
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Libraries
  • Relationship marketing
  • Libraries
  • Internet marketing
  • Organizational effectiveness
  • Internet marketing
  • Libraries
  • Libraries
  • Organizational effectiveness
  • Relationship marketing
Label
The librarian's nitty-gritty guide to content marketing, Laura Solomon
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 105-110) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword
Control code
ocn934505051
Dimensions
23 cm
Extent
v, 120 pages
Isbn
9780838914328
Isbn Type
(print : alk. paper)
Lccn
2015046381
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)934505051
Label
The librarian's nitty-gritty guide to content marketing, Laura Solomon
Publication
Bibliography note
Includes bibliographical references (pages 105-110) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword
Control code
ocn934505051
Dimensions
23 cm
Extent
v, 120 pages
Isbn
9780838914328
Isbn Type
(print : alk. paper)
Lccn
2015046381
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)934505051

Library Locations

    • Mid-York Library SystemBorrow it
      1600 Lincoln Avenue, Utica, NY, 13502, US
      43.0941271 -75.2571873
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